2024
Unloked is a female-driven growth marketing agency that partners with brands from seed to scale. When they approached us, they needed a brand identity that could embody their bold, confident presence in the market while still feeling grounded and results-oriented. Together, we built a brand that radiates empowerment, clarity, and momentum.
Brand Design
Website Design
The core goal of the rebrand was to visually capture Unloked’s unique blend of creative intuition and analytical strength. As a team of growth experts who thrive on helping clients unlock their potential, we wanted the brand to strike a balance between:
This was a brand made by women, for anyone—but one that refused to soften its power or apologize for its impact.
The new Unloked logo merges two typographic styles: an elegant, slightly script-like serif for “un” and a modern, geometric sans-serif for “loked.” This visual juxtaposition reinforces the idea of transformation—the unlocking of something fluid and organic into something bold and structured. The ligature-like connection between “un” and “loked” symbolizes seamless activation and continuity, a nod to their full-funnel marketing services.
The final mark feels personal and trustworthy while remaining contemporary and tech-savvy.
The Unloked palette is confident, expressive, and full of contrast—blending warmth, depth, and calm in a way that feels uniquely modern and unmistakably female-led. It balances saturated statement colors with soft, grounding neutrals to reflect both the boldness and the nuance behind the brand.
There’s a clear duality at play: vibrant tones like golden yellow and plum convey energy, clarity, and purpose, while dusty pinks, lilac, and cream introduce ease, creativity, and softness. A deep teal adds sophistication and anchors the palette with a sense of strategy and control.
Together, the colors tell a story of empowerment without aggression—of a brand that leads with both vision and execution. It’s a palette that breaks away from the expected and builds something brave, intentional, and undeniably fresh.
The typography system reinforces Unloked’s voice:
Together, the fonts guide the user through storytelling while reinforcing credibility and strategic depth.
The brand’s imagery system focuses on moments of activation. Photography is high-contrast and confident, often highlighting women at work or in play, conveying both sharp execution and creative energy.
Graphics emphasize bold metrics like:
These stats aren’t just filler—they’re proof of the agency’s value.
The Open Graph visual and promotional templates are designed for quick adaptability across platforms. From LinkedIn posts to Instagram stories, each asset is built to stop the scroll while remaining unmistakably “Unloked.”
The new Unloked brand doesn’t just look good—it performs. It speaks directly to startups, scale-ups, and bold marketing leaders who want more than surface-level flair. It offers visual authority, emotional resonance, and measurable credibility—just like the agency itself.
From seed to expansion, Unloked is not just a partner in growth—they’re the key.
Elsy is a woman-owned creative studio in Portland, OR. We partner with the most talented creatives and freelancers to tell your story and achieve your goals.